In less than a year, Andrew led his team to grow user engagement within the Apps vertical by just over 275%, whilst growing the click-through-rate (CTR) by over 80%. The engagement in the Apps space prior to Andrew’s time was relatively flat. In music, Andrew led the team to drive +75% growth in CTR.
Nigel Roy Microsoft Xbox

I managed Andrew in the role of Apps & Music Producer across EMEA for all but a few months towards the end of his time at Microsoft. I brought Andrew onboard to lead and manage Apps programming and Music programming on the Xbox 360 and Xbox One across 26 countries.

In less than a year, Andrew led his team to grow user engagement within the Apps vertical by just over 275% on the Xbox 360, whilst growing the click-through-rate (CTR) by over 80%. The engagement in the Apps space prior to Andrew’s time was relatively flat. In music, Andrew led the team to drive +75% growth in CTR. However, Andrew’s greatest achievement in the Music vertical, in my opinion, is the innovation & creativity he introduced.

Beyond the aforementioned outstanding performance numbers, Andrew created strong relationships with partners such as the BBC. Andrew’s deep knowledge and experience in the Music & Entertainment industry, was not only one of the many reasons I hired him but, I believe, one of the many reasons partners collaborated with him so well.

A highly personable individual – I thoroughly enjoyed not only working with Andrew but also learning from him, through many of our deep conversations about the industry. Any team, manager and company would be very fortunate to have Andrew as part of their organization.

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