COMMUNICATIONS & CONTENT
Strategy, editorial direction and production
I help people and organisations find the right words and create the work that brings their ideas to life.
I’ve spent more than 25 years working across broadcasting, digital media, government and the faith sector. I’ve advised senior leaders on sensitive public communications, led teams through crises and helped organisations prepare for major launches. That means thinking about who needs to hear the message, how it might land and what the team needs to be ready for once it’s out.
I bring that same thinking to the creative work. I’ve developed formats, led broadcast teams and produced more than 1,200 live broadcasts and events with leading presenters, artists and global brands. I’ve helped develop and launch podcasts for artists and organisations, and produced and presented Together at the Table, which reached No. 1 on two US Apple Podcasts charts.
My work has taken me across the US, Asia, Middle East, Africa, Australia and Europe. What I enjoy most is working with leaders and creative teams from the first conversation about what needs to be said through to making the programme, campaign or story and seeing how people respond.
Audience & Trust
How I approach communications
Every time you ask for someone's attention, you have to earn it.
For me, communications is about the relationship between the people doing the work and the people it’s meant to reach. I start by asking what those people already know, what matters to them and what they need from us. The answers shape what we say, where we say it and what we make.
A launch is a good example. Before a programme, campaign or announcement goes out, I want the team to know who needs to hear it first, what questions it might raise and who’ll be ready to answer them. Once it’s out, I want to hear how it landed. That’s often where you learn what people need next.
YouTube Content
Callux is a talented YouTube Vlogger specialising in making content stories that really resonate with users.
I teamed up with Callux to help a London university with a stunt we called Staying in the quietest room in the World until I went crazy and the results so far are over 15 million views
Studio & Office
Based in London, UK
International work in Australia, Europe, USA, Africa and Dubai