67% of podcast audiences are made up of people between 18 and 44 years old.
Young people, especially millennials, are more comfortable with technology. They have quickly adapted to streaming platforms such as YouTube, Amazon, Netflix, and Spotify. They use these platforms every day to watch or listen to their favourite shows and videos. According to Spotify user statistics, 72% of all weekly Spotify users are millennials.
Podcasts embody 10% of all content that millennials listen to.
Millennials are particularly keen on podcasts! And why shouldn’t they be? Podcasts fit perfectly into their daily schedules, allowing them to listen to the latest episodes of popular shows regardless of the time or place. The most popular podcast platforms let users stream or download podcasts, music, and videos.
56% of podcast listeners are male, while 44% are female.
Men are more likely to watch or listen to podcasts than women, according to statistics on podcast demographics. Still, the number of males and females listening to podcasts is almost equal.
34 million women listened to podcasts in 2018.
Podcast popularity among women is not so far behind men, according to the latest numbers on podcasts growth. The amount of women podcast users is steadily growing in the US, according to podcast-listening statistics.